With the increased development of unmanned aerial vehicles, aerial advertising campaigns have become cheaper than ever. As a result, more people are trying their hand at designing an advertisement and putting the money down to have it go through. Many of these people do not know what they are doing and, as a result, are not creating the most effective aerial advertising campaign possible. Here are some tips to make sure that you get your money's worth on the campaign.
1. Figure Out the Best Time and Place
You are going to want to make sure that you have the main push of an aerial advertising campaign on a day when the most people are going to be outside. If you don't, you are going to waste a lot of money because not enough people will see your advertisement in order to make it worth it. You will also need to determine who you want to advertise to. For example, if you are a small grocery store that only sells the types of groceries that you need to make Greek food, then you are going to want to wait until your local Greek festival before you have your advertising campaign because more potential customers will be out. Determine who your prime advertising target is and make sure that they will be able to see your advertisement.
2. Determine What You're Willing to Pay
If you have an unlimited amount of money for an advertising campaign, then you will want to consider creating an advertisement that will be able to go on an aerial billboard. This advertisement costs more to create and it also costs more to install because it is shown multiple times throughout the day, rather than just once. If you budget is tight, then you will want to make sure that you invest in a banner, which is only flown once but is much cheaper. The banner can do just as much good for your campaign as a billboard as long as you time it right, as described above.
3. Make Your Design
Finally, create the design that you will have on the billboard or the banner. You will want to provide all of the information that a potential customer might need in order to make a decision about your company while still keeping the design as simple and clear as possible.
For more information, talk to an aerial advertising company like High Exposure Inc Aerial Advertising.