One of the biggest challenges facing small business owners today is finding a marketing outlet and approach that actually reaches the audience. Unfortunately, the changes in SEO and social media marketing are so fast-paced that it can be difficult to keep up. The good news is that there are many small business consultants who specialize in marketing and can help to grow your target audience and consumer base. Here are a few things that you should discuss with your consultant as you create your marketing plan.

How Can You Leverage Mobile Growth?

Consumers are becoming more reliant on mobile devices, which means that businesses need to offer mobile-friendly websites and app platforms. Make sure that your website is optimized for mobile devices, and remember to address all of the main platforms. Don't focus on a single device, because you're likely to alienate consumers if you do that. Consider the types of things your target market is likely to use mobile services for and make sure that you tailor your business accordingly.

What Role Can Social Media Play?

Social media has become a cornerstone of online interactions, which means that there's a lot of consumer information to be found on those social platforms. In order to capitalize on that data, you'll have to maximize your social media plans. Start by creating social media profiles for your business on all of the major platforms. That way, your customers and potential customers will be able to locate you and engage with your business. Then, evaluate the demographics of your followers periodically to determine who your target market is so you can tailor your social media campaigns accordingly. Create targeted ads so that you reach your consumer market easily.

What Kind of Market Testing Should Be Done?

Talk to your small business consultant about what kind of market testing you can do before you put new campaigns out to the public. Consider establishing a solid team dedicated to testing the images, the links in every ad and the general response of the materials. That way, you have a team to look at everything and help you catch potential errors and other issues.

Since consumers are seeking more personalized and practical brand experiences, you want to be sure that your marketing and brand recognition provide that. With these tips and the help of a company like Smoking Gun Media small business consulting, you can develop solid marketing plans to grow your business.