It is important as a business to make sure you are connecting with your clients, especially in a field based on relationships and long-term contracts such as an accounting firm. One of the best ways to establish and maintain relationships with clients in the digital age is through emails. Emails are not obsolete at all and are a very important tool for connecting with clients and are a very important tool for increasing sales.

#1 Help You Build Your Email List

If your business lacks an email list or an email list that accurately reflects your contacts, an email platform can help you build your email list by centralizing all your information for your business. A centralized database will increase the ease of staying in touch with all the contacts you have created over the years.

A centralized database will pull in information from sources and places such as LinkedIn and from your customer relationships management or CRM system. Bringing together all your information together will help ensure that you are connecting with as many people as possible with your email list.

#2 Create Compelling Content

Sending out emails is about more than having an in-depth email list that accurately reflects all your clients and leads. It is about sending out information that is going to be informative for your clients.

When you work with an accounting email newsletter provider, they have an entire library full of evergreen financial content they can draw on to create your newsletter. They can pull together information for your newsletter from a variety of sources. They can craft newsletters using their database of articles that they already have. They can also write new content upon request for your newsletters as well.

They will use information about your clients to make sure the information is relevant that is being sent out. For example, if you serve a lot of small business, there will be more focus on small-business accounting tips than corporate business accounting tips.

#3 Help Drive Sales

The newsletters that will be sent out to your clients is not just about sending evergreen information to your clients, it is about selling your business. The newsletter provider you use will add custom content to the newsletter that connects to your business and helps to sell your services. They will make sure that your newsletters work to convince leads to turn into clients and works to up-sell services to existing clients.

A newsletter provider will help you centralize all your contacts into one database. From there, they will use a combination of evergreen content and custom marketing messages to provide valuable information to your customers and leads, while also helping you increase your sales and income at the same time. A newsletter is a powerful tool for retaining clients and increasing the sale of your services. For more information, contact an accounting firm email newsletter platform provider.