How Custom Products Can Up Your Corporate Marketing Game

Many corporate marketing efforts include producing items like shirts, hats, pens, and notepads to provide ready reminders to customers and other audiences. If you're marketing a business this way, you'll likely want to find as many advantages as possible. Custom products are among the most interesting ways to up your game so let's look at how they might do that for your company.

Stronger Branding

Sticking your logo on a piece of corporate apparel is one thing, but building your branding into the product is quite another. There is nothing wrong with simple branding exercises that reuse established artwork. However, these items can often get lost in the marketing noise. That is particularly true if your company already has lots of stuff in circulation because people can dismiss products as just one more thing among many.


Allowing customers to personalize products gives them a stronger sense of ownership. This often reinforces the brand as a personal identity, and it can excite people into sharing it more. People can show their personalities alongside the core brand, producing a more interesting product, too. Given that each of the custom products sold will have its own little twist, customization will also reduce the sense of redundancy when others see it. That can raise marketing and branding exercises above the noise margin in a cluttered landscape.

Wider Range of Product Options

Using a wider range of products can help marketing efforts stand out. Rather than stick with shirts and caps, you can produce oddities that will get folks talking. A company could create a set of lamps, for example, and use them in their waiting rooms. These unique items break through to viewers because their inherent differences make them hard to ignore.

You can have lots of fun with custom products that make use of 3-D shapes. If the letters of your logo appear in real space, that adds significant interest compared to other kinds of branding.

Unique Messages

Customization also gives you room to produce unique messages and expand on themes. An established brand might make a new campaign's slug the centerpiece rather than the long-standing corporate iconography. The logo and colors might still have a place, but the new theme may take center stage while the design then draws a connection to the company's older artwork. Similarly, you can use front-and-back approaches on some types of corporate apparel to feature the custom message on the front and the business branding on the rear.

To learn more about custom products, check out local providers.