Diving into the world of digital marketing means picking up a slew of new terms and usages. But getting better informed about the concepts you'll encounter will move you along the learning curve faster. Getting to know these five terms will allow you to have more productive conversations about digital advertising campaigns.
In digital marketing speak, a channel is any singular way you can connect with an audience. Social media, web videos, your own website, and your own app would all be seen as separate channels for communicating with potential customers.
Whether you're marketing for a commercial enterprise or doing some political phone banking, the goal is the same: you need to keep them on the phone. How can you prevent hang-ups and make the most of your time? Here are five tips for improving the effectiveness of your telephone marketing.
1. Ask Your Qualifying Questions First
Time is of the essence. You don't want to waste time with people who are never going to be interested.